|Dennis Weaver Replaced John Wayne as GW Bank spokesperson|
There's always stories that accompany these concepts since so many people are involved in the production of a commercial. I really don't recall who the art director was on this piece. It might have been Don Gilles because he later told me a story about the location. Or it could have been Victoria Aenlle or Mike Faulkner. I really don't remember, though I must have worked on about a dozen full blown storyboards similar to this one over the period of a year or so. Usually, storyboards like this were either six, eight or ten frame concepts with the last frame being a logo or logo type frame. I do remember that there was more to this board then I have here. This concept was one that got bought and produced and aired in SoCal.
But, it almost didn't happen because the original concept, which I did draw up, was to have Mr. Weaver on top a noble SoCal steed. Dennis Weaver, being a horseman of some statue, did not want to sit atop a real horse on the roof of a twenty story building overlooking Wilshire Blvd. Horses do have a penchant for getting spooked and the thought of one "going lemming" with a Hollywood actor atop it, would be horrifying, as well as, being not good publicity. Eventually, I was told, in other commercials, he was put on a stuffed horse, shot wide and then, cut to a closeup of him in the saddle.
Regardless, it was a pretty impressively photographed commercial, and I feel, I had a large part in selling the concept. It was always exciting to see a commercial I worked on on television.