|The question; to add the riggings, or to not!|
The art festival in downtown Covington, LA, ended two weekends ago and, for me, there was much to learn about marketing your own fine art. I had the pleasure and good fortune to have a few local artists, guide me in the right direction. Most of my experience is from the advertising world and, I find, promotional material is pretty much done in a different way than fine art.
I didn't hesitate to display my commercial work, but most of it was in slideshow form on one of my laptops and it wasn't as effective as I had hoped mainly because of a computer preference which constantly went to sleep mid slideshow. A minor glitch, that will be rectified… next time around.
I really enjoyed talking to artists of all varied disciplines and getting their opinions and insights that come from years of participation in the many venues available. I found it interesting that all the artists I spoke with just loved talking about themselves, their experiences and their art. I was amazed how effective the placement of my paintings were to enhance a better traffic pattern in and around my booth. A large 2'x4' painting centered on the back portion of the booth caught everyone's attention whether they stopped for a better look or not, but my "Little Yellow Truck"seemed to spark conversations more than any of the other works.
A good friend of mine told me it would… and she was right!
I did manage to sell one painting on the first day. Of the two sailboat paintings I showed, it is the one I like the best and, to tell the truth, it is still one of my favorites of all of my plein air efforts. I entitled it, "Lazy Lagoon."
It was kinda how I felt at the time I painted it and I guess it came through in the painting!
Copyright 2013/ Ben Bensen III