|Illustrated design for a audio/visual convention.|
It is a real conundrum to do what I do when I draw "stuff." Inevitably, it involves so much more than my illustrative skills, yet when looking for work, people assume you're an illustrator/storyboard artist and not much more. Someone please tell me, is this illustration just a drawing skill or much more? What about the concept? Other than the art director instructing me to "make it urban," in the process of drawing these things, one has to create that environment and design it to fit within the limited space of a convention center. Company logo notwithstanding, what about signage and the many urban icons added to create a mood to market to a certain demographic. Are all these things expected as a part of the process and then, only later, to be forgotten.
To this day, I am convinced that illustrators, for the most part, make the best visual communicators, that is, graphic and package designers, set designers, painters, art directors, photographers, etc.
An art director at Saatchi and Saatchi, once told me that my problem was that few people understood how to use me! She said,"Ben, it is a marketing problem only you can really solve!"
She was right... and I feel, I still haven't really figured it all out yet!
Copyright 2012-2013/ Ben Bensen III