Saturday, February 24, 2024

"Fire Prevention Week!"



Smokey would be pleased!

 Good Sunday Morning, y'all.


I hope no one minds me reminiscing the GD days. Some of these I've thrown out and some, once again, has made the cut... or made me smile. This is one of them.

After my experience with the tech group, the graphics department thought it best for me to chill out... Or, that's my opinion of what went down!

I was pretty much handed lots of ads for in-house events. If I was gonna screw up again, it wouldn't be on a national level. One of those was the Fire Prevention Week promo. I don't recall who designed the previous one a year before, but I'm sure it was most forgettable.


I presented the boss a few ideas, but leaned heavily on the one with the burned hard hat. Seems the sticking point for approving the idea was acquiring an actual hard hat to destroy, so I told them that I'd use my own. I actually had a hard hat from my days with the oil companies from Louisiana.

You couldn't walk on any property without one... even artists had to wear one to sketch and photograph subject matter. I did ask one friend who worked at the plant if I could use his helmet and he was delighted to give it up for "um" science and set it on fire!

I guess he wanted an excuse to get a new.

But, in the end, I decided to torch my "oil and gas chapeaux".

Strangely enough, I don't remember anyone inquiring about where I was gonna do the deal. The entire scene was created in our driveway on our cheapo tin barbecue pit full of charcoal briquettes... even burned a piece of 2x4 for effect.

Back in those days, I did not own a 35mm camera, to I asked Mitch, the same photographer I worked with on"TheCountdown" if he could help me out. I think he enjoyed working me on my strange projects.

So, one day after work, I spread out all my burned debris on the factory floor, and Mitch shot a roll or two. Mitch was a big time smoker and made the suggestion of smoke from a few lit ciggies.

In one of the comps, I illustrated a water soaked floor, but we both felt that what we shot should suffice quite well. It would have been nice to have the poster printed in color, but the budget wouldn't allow it. The red headline was as good as we could expect.

It didn't win any awards, but I assume Smokey was pleased. More on that awards thing later down the GD line!

Copyright 2024/Ben Bensen III